No more cover ups!

2017 to me has been the year of coming clean. No more cover ups. No more hidden agendas. At least no more I hope! It was the year of regaining trust, lost.

From the Equifax data breach to Yahoo and Uber revealing a hacking cover up, Apple intentionally slowing down iphones, the spectacular fall from grace of Harvey Weinstein and Fox News’ Bill O’Reilly and Roger Ailes, Russia’s ban from the coming Winter Olympics for circumventing drug testing in Sochi 2014 and Donald Trump’s brewing troubles over members of his presidential campaign’s contacts with official Russian circles - all of these have been quite a revelation – making news headlines.

But what’s at the heart of this effort to come clean is that there is growing cognizance that wrong doing is no longer permissible or at least won’t take you further anymore.

Example: The revelation that Sotheby’s (famed auction house) is probably linked to the art world’s biggest international scandal involving a Russian billionaire Dmitry Rybolovlev and Swiss art dealer Yves Bouvier is strikingly similar, to the way advertising inventory was being sold in the digital advertising ecosystem up until this year.

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