September 27, 2019

The Sound of Podcasts I am looking forward to the growth of digital audio and podcasts. In an underutilized and under penetrated space, with bandwidth available

April 26, 2019

As the world sees more of smart phones, the veil on app installs and usage continues to lift steadily.

Everyday a whole new set of apps are being released by their creators, who hope to convince you that their app is the next best thing to sliced bread - and therefore y...

March 29, 2019

Getting the measure of #Blockchain

Another measure aimed at building transparency across the globe for economic transactions to be validated or underpinned by blockchain.

Like the internet, Blockchain has an in built robustness, that does not allow control by one single...

February 22, 2019

In God we trust, all others brings data

The industry’s efforts to create a public record of authorized digital sellers, ads.txt will create greater transparency in the inventory supply chain, giving publishers control over their inventory in the market, making it harder...

January 25, 2019

The end of "Appointment Viewing" as we know it

Thanks to subtitles on Amazon Prime, many non-southerners are discovering the joys of watching some fantastic Telugu, Tamil and other Indian language films and vice versa for Southerners with Hindi films.

This will expand th...

October 26, 2018

The Empire Strikes Back

As if competition from Netflix and Amazon wasn’t enough for the Indian markets – there is a content war brewing locally. While players like Voot and OZee (Zee5 now) were working out their offering, Alt Balaji launched with some interesting shows...

June 1, 2018

India’s rising economy continues its exalted run, even with a looming signal that the Government will exceed its (FRBM) fiscal deficit targets. But industry appears upbeat, the SENSEX has scaled a lifetime high of 34K (as on date), rationalization of taxes under GST is...

May 25, 2018

Trust, the key ingredient.

J.P. Morgan once famously declared, “the first thing is character, Character, dictates trust, and without trust, a man could not get money from me on all the bonds in Christendom.”

Trust is the key ingredient in our business, any business. It i...

April 6, 2018

Savvy use of Social Media is one of the best ways of building brands. While there are many ways to do so here are a few key pointers.

While there are a plethora of networks out there, finding the network that supports your brand image will help achieve the best results.


March 2, 2018

 While Brand strategy indicates the why and the where the brand needs to get to ie. the goal, the creative strategy demonstrates the journey I.e. 'here is how we intend to achieve that goal conceptually'.

Creative strategy is more of an approach that lays out the storyt...

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September 27, 2019

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October 26, 2018

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